Tell us about the Opportunity / What is it?
Each round of the world's fastest motorsport series sees several thrilling races take place around a tight course - often with a city or host location
feature as the backdrop to the action. In addition to racing, the pilots also compete in two additional disciplines. The first is Air Combat where two
pilots engage in a one-against-one challenge for supremacy of the air. The next discipline is Barnstorming where pilots show off their individual
aerobatic skills and then compete in an amazing test of their ability through various precision stunts.
How does it work?
Aero GP is an international air racing series with up to eight specially designed high-performance sports planes all racing together at speeds of up
to 400kph around a tight circuit just metres off the ground and from each other. Sponsorship of the 2010/11 Aero GP series is currently on offer.
Who's used it in the past?
Previous sponsors have included: Betfair, Allianz, Microsoft and National Car hire. So far there have been 7 Aero GP's held globally including: Abu Dhabi (x2), UK, Slovenia, Romania (x2) and Malta.
Features / Benefits
Naming rights of the individual event;
Branding on planes, pilots, pylons, event signage and media backdrops;
VIP Corporate hospitality passes for duration of event and VIP "joyrides"
; Use of Aero GP logo, still and moving images in marketing material
; Inclusion in race weekend PR build up + opportunities for PR activity
; Endorsements by Aero GP management and its pilots
; Product placement and branding in TV shows and at the live event