Align Your Brand With A Luxury VIP Cinema Experience
Provided by Digital Cinema Media
Take ownership of luxury VIP seating upgrades and align yourself with luxury experiences at the cinema.
Tell us about the Opportunity / What is it?
79 Vue sites currently feature VIP seating. The seats themselves are larger and plusher with extra leg room, and are located right in the middle of the auditorium to give the optimum viewing vantage point. Your brand can own the premium viewing experience at Vue cinemas and - aided by assets throughout the customer journey - position yourselves at the heart of this luxury offering.
What is the Marketing Objective?
The appetite for cinema comfort and luxury as part of the cinema-going experience is growing, especially among ABC1 25-44 year olds.
This offer will appeal especially to cinema goers who are members of wine clubs, or quick airline boarding, or simply hold points cards; anyone who enjoys upgrading their experience and paying a little extra for a lot more.
How does it work?
- On screen idents
- E-newsletter branding
- Vue website branded presence
- Social media updates
- Foyer POS
Who's used it in the past?
Please contact Digital Cinema Media for details of previous partners
Features / Benefits
On Screen: 10" co-branded VIP sponsorship ident outside of standard ad reel in all participating Vue sites.
Online: Presence in Vue's monthly e-newsletter, VIP seating page on website, and homepage presence.
Social Media: Vue will promote the sponsorship through its social media channels, including regular tweets and Facebook updates Potential for Facebook competition mechanic.
Magazine & 6-sheets: Sponsorship highlighted by high visibility digital 6-sheets in foyer (across 8 strategic weekends within the annual sponsorship) and full page ad in Vue monthly magazine.