Amscreen's digital screen network now in Tesco
Provided by Amscreen
The largest digital screen network within Tesco's UK petrol stations, including revolutionary face detection technology.
Tell us about the Opportunity / What is it?
The Tesco screen network provides the most flexible, attention grabbing proximity signage across all 450 petrol station forecourts in the UK. It provides digital advertising opportunities enabling brands to deliver targeted content and advertising messages to engage the consumer whilst they are waiting in line. Content can be served by specific locations and relevant times of the day or week. Amscreen also have the unique ability to display campaigns 'in an instant' allowing brands to react to current conditions to gain a competitive advantage.
What is the Marketing Objective?
The Tesco network allows brands to reach a sought after audience and achieve multiple objectives such as building brand awareness, educating consumers about new products and services, encouraging purchase, directing people to a destination nearby plus much more.
The OptimEyes face detection technology also provides an in-depth audience analysis to determine accurate audience delivery and campaign measurement to ascertain ROI.
How does it work?
The screens are in prime locations within the forecourt environments positioned at the till. They gain maximum exposure amongst consumers who are queuing by providing them with relevant content to look at in the dead time whilst they are waiting to pay.
Who's used it in the past?
This network has successfully been used by many clients including Sky - Sky difference for on the move, Mini - car servicing, Chevrolet - launch of their new model supporting the film Turbo, Garmin - digital traffic updates & advertising of latest products, PepsiCo - promote launch of new Sobe pure rush flavours, plus many more.
Features / Benefits
Digital screens result in reduced campaign production costs where campaigns can be changed and delivered in an instant.
Flexible advertising by time and location ensures delivery of relevant targeted messages to your core audience, making your marketing budget work harder.
The integration of the OptimEyes technology and customer insight will provide an even greater understanding into the effectiveness of any given advert across the Tesco network.