An unrivalled understanding of who customers are
Provided by VisualDNA
VisualDNA captures insightful data on 340m+ consumers to help brands, agencies & publishers achieve optimal marketing results.
Tell us about the Opportunity / What is it?
Whether it's for a targeting campaign, CRM, programmatic buying, or simply knowing customers better, VisualDNA is a big data provider. Our global network reaches more than 340 million consumers worldwide, capturing insightful data on their online behaviour. With more than 100 million deep UK profiles that combine demographic information with interests, purchasing intent & other psychographic information drawn from responses to visual quizzes, we help brands, agencies & publishers access the insights needed to achieve optimal marketing results.
What is the Marketing Objective?
More effective campaigns, media targeting, identifying your best customers, optimising publisher CPMs, CRM strategy or maximising customer lifetime value. Personality is a stable, constant baseline in people's lives - it determines someone's natural propensity towards an activity, product or brand. VisualDNA folds personality insight into demographic and contextual understanding, resulting in a three dimensional view of who customers are, what will engage them - and why.
How does it work?
There are many ways to integrate or utilise VisualDNA data - in a CRM strategy, in programmatic campaigns or optimising ad inventory in publishing. Where to start? A conversation with our team.
Who's used it in the past?
Used by all the the major agency groups and their trading desks, as well as independent trading desk and the majority of the UK's leading advertising brands. Our data is available through all the leading demand side platforms.
Features / Benefits
Less media waste, higher CPMs, lower CPAs, and unrivalled relevance in reaching the right customers with the right message at the right time.