With over 515,000 Polish residents in the UK they represent a sizeable potential advertising opportunity for brands. It is important for marketers to build a more detailed understanding of this audience before deciding whether they want to target them more directly through the Polish media in the UK. In order to assist advertisers targeting ethnic audiences, UM London set up their Diversity Unit through a joint venture with Glen Yearwood. The Diversity Unit can help advise brands from research, planning and implementation of media campaigns to target this key audience.

Build penetration or loyalty with this key audience.

Print & online brands dominate the Polish population's media consumption habits in the UK. OOH can also be used creatively to target large concentrations of Poles in key / relevant locations and mobile is an area that will present exciting location & relevance opportunities. There are several newspapers targeting Poles in the UK but Polish Express is the most popular print brand with newspaper, online (website, social media) and other properties advertisers can tap into. Online is another with multiple options but MojaWyspa.co.uk, is the most popular.

Please contact us for details in regards to brands who have actively targeted this audience.

- By recognising the size of the opportunity brands can make an active decision to specifically target this audience - Large audience of 515,000 Polish people in the UK - The consume key media channels of print and online e.g. Polish Express - In the third quarter of 2010 the number of Polish-born people aged 16 plus working in the UK was 398,900. - London has 108,000 Polish-born residents, 21 per cent of the UK population.