Argos TV Wall Spots In-store Opportunity

Provided by Argos
An opportunity for brands to reach consumers through Argos' massive customer base.
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Tell us about the Opportunity / What is it?

This unique media offers brands the opportunity to promote themselves on the Argos TV wall in each store, it has 8-12 screens which show content throughout the day! 96% of the UK population live within 10 miles of one of our 700 plus stores and we have 11.8 million customers in store per week.

What is the Marketing Objective?

Target Argos shoppers as they browse in store. This media gives brands an opportunity to be in front of the consumers when they're in a buying frame of mind.

How does it work?

Brands have the opportunity to put video content on a loop. These messages can include a phone number and/or web address so can receive an immediate response.

Who's used it in the past?

Previous successful users of this fantastic media opportunity are Sky and numerous game manufacturers.

Features / Benefits

With a unique retail proposition versus its competitors, Argos allows brands massive customer reach. Our consumers are a true reflection of the UK population but also have a very high AB demographic, as well as family with children.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kABC1 adults with families.
Female
Both
C2
DE
Main Shopper
Kids HH
OUTDOOR / DIGITAL OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearPOS PROXIMITYSHOPPER MKTG
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