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Audience Guarantee Package (AGP) - Reach a Young Cinema Audience

Provided by Digital Cinema Media
The Youth AGP package delivers campaigns to a highly engaged young cinema audience.

Tell us about the Opportunity / What is it?

Digital Cinema Media (DCM) offer advertising packages that include films that target specific cinema audiences, this makes buying on screen easier for advertisers. The Youth AGP is designed to reach a young cinema audience through films with a higher than average 15-24 year old audience.

What is the Marketing Objective?

Build awareness.

How does it work?

On screen cinema advertising is available in weekly blocks running Friday to Thursday. The minimum time unit available is 5 seconds. Guaranteed impacts can be bought nationally, by TV region, following specific films or by nominating individual screens.

Who's used it in the past?

Please contact us for further information.

Features / Benefits

- The Audience Guarantee Package (AGP) is the most cost-effective way of reaching the youth cinema audience. - The Youth AGP is available nationally or by TV region. - Impacts are guaranteed and monitored using actual weekly admissions data provided by Nielsen EDI. - Research proves that the high impact of cinema means that one exposure to an advert on cinema is as effective as multiple exposures in other media.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMales and Females, 15-24 year olds, ABC1 and AB audience.
16 - 24
25 - 34
Both
ABC1
C2
Students
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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