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Audience Guarantee Package (AGP) to reach a Male Cinema Audience

Provided by Digital Cinema Media
The Male AGP package delivers campaigns to a highly engaged male cinema audience.

Tell us about the Opportunity / What is it?

Digital Cinema Media (DCM) offer advertising packages that include films that target specific cinema audiences, this makes buying on screen easier for advertisers. The Male AGP is designed to reach a male cinema audience through films with a higher than average male profile.

What is the Marketing Objective?

Brand awareness.

How does it work?

On screen cinema advertising is available in weekly blocks running Friday to Thursday. The minimum time unit available is 5 seconds. Guaranteed impacts can be bought nationally, by TV region, following specific films or by nominating individual screens.

Who's used it in the past?

Please contact us for further information.

Features / Benefits

- The Audience Guarantee Package (AGP) is the most cost-effective way of reaching the whole adult cinema audience. - The Male AGP is available nationally or by TV region. - Impacts are guaranteed and monitored using actual weekly admissions data provided by Nielsen EDI. - Research proves that the high impact of cinema means that one exposure to an advert on cinema is as effective as multiple exposures in other media.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Male adults
16 - 24
25 - 34
35 - 44
Male
ABC1
C2
DE
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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