Augmented Reality Advertising
Provided by Blippar
Blippar brings the static, physical world to life - whether at home, in-store or on the go.
Tell us about the Opportunity / What is it?
Blippar is the world's leading visual browser, harnessing augmented reality and image-recognition technology to bring the physical world to life through smartphones, tablets and wearables. Blippar enables brands, publishers and agencies to use their products, packaging, newspapers, magazines, and merchandising to activate interactive digital content, which users unlock by 'looking' at it through the app.
What is the Marketing Objective?
Attract, retain and engage with consumers through an immersive experience. Through one app, Blippar becomes the lens through which the real world can be spontaneously 'unlocked' and converted into content-rich, interactive experiences.
How does it work?
Once the Blippar app is downloaded and opened on a mobile device, users are able to hold their phones over physical blippable content - from products to posters - to trigger an engaging digital experience known as "blipping."
Who's used it in the past?
Clients include; Heinz, Maybelline, Juice Burst, Shortlist and many more.
Features / Benefits
Blippar provides accurate campaign data through an easy to use dashboard to track and measure key metrics - ROI, click-through, how, where, for how long and when users interact with content provided. Blippar also allows brands to leverage cross-marketing advertising - adding a new distribution channel to your existing campaigns that maximises reach by tapping into our single, cumulative user base.