Back to School with Penguin!

Provided by Penguin Random House
Increase sales and deliver a lasting brand message with the help of unique Penguin content and favourite family brands

Tell us about the Opportunity / What is it?

Penguin are able to print custom editions of our unique and much-loved books to be used for high profile sales campaigns, giveaways and spend incentives. We are flexible in terms of budget and time frames and are able to build a campaign around some of the biggest children's brands in the UK and worldwide: Peppa Pig, The Snowman, Ladybird, Wimpy Kid, Peter Rabbit, Beano and Spot, amongst many others.

What is the Marketing Objective?

Books leave a lasting impression with customers in ways other content cannot. We will help your brand: - increase sales - promote a positive family-based brand message - drive awareness and profile - encourage brand loyalty - win awards!

How does it work?

We can supply books at short lead times and support the campaign from fulfilment to social media promotion. Penguin have a team of sales, marketing, production and publicity experts, who can advise on the best way to utilise our unique content.

Who's used it in the past?

Case studies: - Our partnership with McCain won the Gold Award for on-pack promotions in the IPM 2013 Awards - In 2014, we worked on a 'Back to School' promotion that gave 250k books, specially created and branded for Clarks, to customers for free across 750 UK stores as part of a six week campaign. - In 2015, visitors to INTU shopping centres across the UK were able to pick up a free Peppa Pig 'Happy Holidays' activity book - In 2014, Muller ran a 12-week on pack promotion offering six free Peppa Pig books for customers who collected weekly tokens

Features / Benefits

Penguin have 99% brand recognition across the book buying community. We have an online reach of: - over 4.5 million web visits per year to Penguin site - over 920k reach across Twitter accounts - over 365k reach across Facebook accounts - over 1.3m reach across Penguin Soundcloud channels - Over 160k reach across Penguin newsletters Other benefits: Lasting and unique message. Incredible brands to work with. Experienced and dedicated team.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsHouseholds with Children
0 - 9Both
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE SALESBRANDED CONTENT
SALES PROMOTION
SHOPPER MKTG
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service