Back to School with Penguin!

Provided by Penguin Random House
Increase sales and deliver a lasting brand message with the help of unique Penguin content and favourite family brands
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Tell us about the Opportunity / What is it?

Penguin are able to print custom editions of our unique and much-loved books to be used for high profile sales campaigns, giveaways and spend incentives. We are flexible in terms of budget and time frames and are able to build a campaign around some of the biggest children's brands in the UK and worldwide: Peppa Pig, The Snowman, Ladybird, Wimpy Kid, Peter Rabbit, Beano and Spot, amongst many others.

What is the Marketing Objective?

Books leave a lasting impression with customers in ways other content cannot. We will help your brand: - increase sales - promote a positive family-based brand message - drive awareness and profile - encourage brand loyalty - win awards!

How does it work?

We can supply books at short lead times and support the campaign from fulfilment to social media promotion. Penguin have a team of sales, marketing, production and publicity experts, who can advise on the best way to utilise our unique content.

Who's used it in the past?

Case studies: - Our partnership with McCain won the Gold Award for on-pack promotions in the IPM 2013 Awards - In 2014, we worked on a 'Back to School' promotion that gave 250k books, specially created and branded for Clarks, to customers for free across 750 UK stores as part of a six week campaign. - In 2015, visitors to INTU shopping centres across the UK were able to pick up a free Peppa Pig 'Happy Holidays' activity book - In 2014, Muller ran a 12-week on pack promotion offering six free Peppa Pig books for customers who collected weekly tokens

Features / Benefits

Penguin have 99% brand recognition across the book buying community. We have an online reach of: - over 4.5 million web visits per year to Penguin site - over 920k reach across Twitter accounts - over 365k reach across Facebook accounts - over 1.3m reach across Penguin Soundcloud channels - Over 160k reach across Penguin newsletters Other benefits: Lasting and unique message. Incredible brands to work with. Experienced and dedicated team.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsHouseholds with Children
0 - 9Both
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE SALESBRANDED CONTENT
SALES PROMOTION
SHOPPER MKTG
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