Partner with The O2- A Global Icon!
Provided by AEG Europe
There are 180 events at the O2 annually, which alongside other leisure attractions attract 10 million visitors a year.
Tell us about the Opportunity / What is it?
Become a Presenting partner or Associate Partner of The O2- association can be via on-site, digital and ATL assets. The O2 provides a unique platform for brands and has the benefit of reaching a well-to-do and successful audience of 500,000 VIP attendees per year. Alongside concerts, brands also gain exposure to the venue's bars, restaurants, cinema and outdoor climbing experience. There are a number of different ways which
What is the Marketing Objective?
To reach a targeted audience of high end consumers- 43% of all of our ticket purchasers earn over £60K per year and The O2 delivers significantly more reach in premium attendees than any other entertainment venue in Europe.
How does it work?
While many events at The O2 are 'premium' to reflect the requirements of its audience, there are a number of different consumers that can be targeted via the different avenue that we offer- experiential, sampling, retail, external/internal reach points, The O2 broadcast network and CRM
Who's used it in the past?
AEG Live, the live entertainment division of AEG, is dedicated to all aspects of live contemporary music performance and we have partnered with a number of household names- our reputation and reach ensures that brands benefit from partnership.
Features / Benefits
Partners can offer 'money can't buy' experiences to their customers and clients via celebrity interaction, exclusive assets and meet-and-greets with stars. For a Presenting Partnership we can create a bespoke set of rights where an event can act as a platform to reach out to its target audience in a unique way on a multi-year basis.