Branded & Targeted Bespoke Emails to the Argos Consumer Database
Provided by Argos
An opportunity for brands to reach consumers through argos.co.uk and their award winning email base of over 5 million consumers.
Tell us about the Opportunity / What is it?
This bespoke email package offers brands exclusive reach to select groups of consumers, fully opted in and targetable for your campaign objectives. Argos is the UK's number 1 high street retail website and the UK's number 1 multi channel retailer.
What is the Marketing Objective?
With our highly engaged customer database we can reach large volumes of consumers to achieve brand awareness and cut through. Our bespoke email opportunity allows you to target exactly the audience you want using track-able media to create awareness of your offering, drive traffic to your site and also encourage sales.
How does it work?
Only one bespoke email is sent on a Monday to a carefully selected group of consumers. The emails are fully branded with editorial style, presenting the opportunity to educate and inform customers about products or services that are on offer. We offer email targeting through the use of customer analysis, geographic segmentation, mosaic analysis and product links, so you can target by sector i.e. health, clothing, technology, sports and more.
Who's used it in the past?
Previous successful users of this fantastic media opportunity are Warner Leisure Holidays, Next, Hotpoint, Holiday Lettings, Bosch and many others.
Features / Benefits
With one of the largest active databases in Europe, Argos allows brands massive customer reach, fully targetable for campaign requirements. Our consumers are a true reflection of the UK population but also have a very high AB demographic, as well as family with children. Our bespoke emails receive open rates of over 17% and click through rates of over 19%. We offer full tracking, reporting and analysis on all email campaigns.