Big Format Display
Provided by Collective
Demand a greater presence online with our double MPUs, featuring rich media including video, animation and social sharing.
Tell us about the Opportunity / What is it?
BIG Formats are double MPU's (300x600), portrait (300x1050) and billboards (970x250). These units are IAB compliant and command a large presence on the page. The units can feature a range of rich media features including video. In a congested and competitive marketplace, we offer this creative solution for brand conscious advertisers. Combining the creative talent of our in-house design studio with our groundbreaking audience targeting technology (TV Accelerator), we are able to serve relevant ads based on and around an advertiser's TV schedule.
What is the Marketing Objective?
We are a leading data driven, multiscreen advertising company with a focus on providing digital brand solutions across a number of impactful, engagement-driven formats.Defining exactly who will use your products and services is the critical first step. With consumer attention fragmented across different screens and devices, we know how hard it can be to reach the people you need. Working together, we can find your audience. For the first time, marketers can now understand how TV advertising influences how consumers interact with your brand across desktop and mobile screens.
How does it work?
The ad unit can feature a combination of flash animation and video to catch a user's attention. If the execution is standard display, then all animation ceases at 15 seconds. If the execution is a rich creative, then the user can engage to explore additional content. Features include 15 seconds of video/animation, animation to trigger engagement, static end frame summarising offer, social sharing, an expanding panel. For a rich execution the creative can now be engaged as a fully functioning rich media unit. Video controls and other additional content can be explored.
Who's used it in the past?
A broad selection of top brands including John Lewis, Sainsbury's, Tesco, Walkers, Virgin Holidays, Warner Bros, Disney, Ford and Sony.
Features / Benefits
Now that your audience is consuming media on multiple devices, they've opened up another path to make your impression. Studies prove that sales lift is higher when consumers are targeted/messaged with a multiscreen advertising campaign, effectively changing the way marketers can tell their story to the people they want to reach. We understand the multiscreen consumer better than anyone. Specifically, we truly get this simple fact: needs don't change just because devices change. Our multiscreen targeting accuracy is unparalleled and unmatched by our competitors today.