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Bike Magazine - Britain's favourite motorcycle magazine

Provided by Bauer Specialist
Target 332,000 readers of Bike magazine which features some of the world's leading brands.

Tell us about the Opportunity / What is it?

Bike is Britain's favourite motorcycle magazine for good reason. It is the world of motorcycling in one quality magazine. It covers all types of bikes - 125cc learners... 2300cc Triumphs...secondhand sportsbikes...we love them all. It features astonishing people - like the bloke who rides 250,000 miles a year. It takes you on wild adventures - across the Sahara on a streetbike in one case. It helps riders out - whether it's fitting a chain oiler or buying a bike.

What is the Marketing Objective?

Raise awareness of your brand with a highly targeted audience with the shared interest of motorcycles.

How does it work?

Bike offers advertisers the opportunity to reach a highly targeted audience with the shared interest of motorcycles. Display ads are available in the form of 1/8 page, quarter page and half page vertical or horizontal ads as well as full page and double-page spreads. Classified ads are available to buy in single column centimeters and there is also the opportunity for loose or stitched-in inserts within Bike magazine.

Who's used it in the past?

Sondel Sport and Ideas To Reality Ltd have advertised in Bike in the past. "Our ad campaign with Bike has resulted in a 7 fold increase in business year on year, with orders being taken from the very first insertion. They are a first rate company to deal with and we would recommend them to anyone except our competitors!" David Julier, Ideas To Reality Ltd.

Features / Benefits

Bike has a huge readership of 332,000 who are the most affluent in the market and are always looking to try something new. Some of the world's leading brands choose Bike as their shop front to the UK motorcycling audience and 9 out of 10 readers have taken action as a result of something they have read in Bike. As the best-selling monthy motorcycling publication, Bike is the perfect environment to establish your brand.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReadership of 332,000. 90% male. Av. age 38. 56% ABC1.
25 - 34
35 - 44
Male
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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