Blockbuster opening weekends package

Provided by Digital Cinema Media
Reach an elite audience through the headline acts of the year's cinema slate.
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Tell us about the Opportunity / What is it?

Reach an elite audience through the headline acts of the year's cinema slate. Opening Weekends are when blockbusters do their box-office block-busting. Now, your brand can join in. This Package allows one brand to sponsor the opening weekends of every blockbuster film across the year. This means your brand can speak to the 'Early Release Attendees' - the earliest early adoptors who want it - need it - first and most.

What is the Marketing Objective?

An excellent opportunity to showcase your creative content to those hungriest for it, and best equipped to appreciate it. Be part of the blockbuster buzz when it's at its buzziest, and ride the wave every step of the way.

How does it work?

On Screen : Schedule your ad across the most important period of a film's life cycle - its opening weekend. Online: Capture the excitement and buzz of the latest must-see blockbuster by reaching the 71% of cinemagoers who visit an exhibitor website before booking a ticket. Foyer: Dwell time in the foyer rises from 14 minutes to 17 minutes during the opening weekend of a Blockbuster's release. This gives you the opportunity to utilise the foyer space through sampling, demos or experiential activity on the opening weekends.

Who's used it in the past?

Working with Vue for example, DCM designed a First Choice 'All-Inclusive Family Package' ticket available at 80 cinemas nationwide which includes entry into a film, a snack of choice and a drink. The brand is embedded at every step of the cinema journey and together we have created something genuinely new and valuable for the cinemagoer.

Features / Benefits

Get in with the A-list.The Early Release Attendees are the the earliest adoptors, the trendiest trendsetters, the tastiest tastemakers. The elite of the 15-34 ABC1 cinema audience. They are active on social media, strong influencers among their peers, and display a huge appetite for all film and cinema content. They spend an above average 17 minutes in the foyer and are 20% more likely to buy tickets in advance, meaning that they are ready and willing to receive your message at multiple touch points throughout their cinema journey.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +15-34 ABC1 cinema audience
16 - 24
25 - 34
Both
ABC1
CINEMA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATURE
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