Bond: Skyfall Case Study

Provided by Global Radio
To promote the theatrical release of Skyfall, Classic FM and Sony Pictures ran a 3 week on air and digital partnership.
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What was the Challenge / Background of the Campaign?

The Skyfall campaign on Classic FM was an integrated solution lead by the Jamie Crick show, incorporating the Saturday night at the movie sponsorship, a live interview with Thomas Newman in front of a studio audience and extensive online exposure

What was the Campaign Objective?

To promote the new Bond film Skyfall in an engaging and interactive way.

What was the Solution?

The Skyfall campaign on Classic FM was an integrated solution lead by the Jamie Crick show, incorporating the Saturday Night at the Movies show sponsorship, a live interview with Bond composer Thomas Newman in front of a studio audience and extensive online exposure.

What were the Results?

The promotion recieved exceptional entry rates and online results. Please see attached case study for full detail.

What were the Key Learnings of this Campaign?

An integrated cross media solution can have massive impact when presented in more of a content led way
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAdults 45+
45 - 54
55 - 64
65+
Both
ABC1
RADIO / REGIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearENGAGEMENTBRANDED CONTENT / RADIO
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