Branded Water Cooler Cups reach the City Workforce
Provided by Brand Bags Ltd
Reaching the office based city centre workforce during office hours, when no other or very little other advertising is present.
Tell us about the Opportunity / What is it?
Brand Bags Media's custom printed cooler cup advertising offers brands a dynamic and targeted form of marketing that lands directly in the hands of their target audience and can stay highly visible on the desk for hours at a time. This media offers exclusivity in the office environment when little or no other advertising is present.
What is the Marketing Objective?
Reaching the office based city centre workforce during office hours, when no other or very little other advertising is present. Water cooler cups will raise brand awareness and is also suitable for proximity targeting.
How does it work?
Your branding in up to 4 colours is placed onto 7oz water cooler cups. There is a choice of white, blue or clear plastic to give your branding the most impact when held in the hand. Brand Bags Media then contact all the offices within your specific catchment to ensure 100% compliance and delivery is arranged by DHL for 100% accountability. The simple water cooler cup sits on the desk for many minutes if not hours and is highly visible to other staff members within an office. With each sip of water, another chance to digest a brand's message and is visible to others.
Who's used it in the past?
TK Max, Sainsburys, Boots, NHS, Charities, BBC News online, Post office, Hewlett Packard.
Features / Benefits
This media opportunity offers exclusivity in the office environment when little or no other advertising is present. Office staff have free time during the working day to act on the cup's branding so it could drive web traffic, promote specific brand's on social media or cooler cup campaigns can advise of local offers within a specific catchment and therefore add weight to proximity campaigns.