Branding through TV content: Your own reality TV series
Provided by Information TV
We can offer a turn key package that takes you from planning to broadcast of your businesses very own reality TV series.
Tell us about the Opportunity / What is it?
Do you want your business to have its own 'fly-on-the-wall' documentary series? Have you seen the likes of 'All Aboard: East Coast Trains', 'Iceland Foods: Life in the freezer', 'Greggs: More than meats the pie' or 'Eddie Stobart: Trucks and Trailers' and wondered how your business could have its own series?
What is the Marketing Objective?
The objective is to introduce, reinforce or elevate your brand to a household name.
How does it work?
As opposed to your brand associating itself with engaging & entertaining content, your brand will become the engaging and entertaining content. We will plan the series with you, film and produce the content and bring it to air in the UK (Sky and Freesat), Europe (unencrypted satellite channel) and Worldwide (via Internet). Your series will have a weekly slot, regularly bringing your brand into the homes of millions. With the right planning and execution your series will grow to be cherished and loved by the nation!
Who's used it in the past?
BP, Asda, British Forces News
Features / Benefits
This opportunity is primarily about broadcast TV as a tool to reinforce your brand, but includes additional multi-media branding through exposure/advertising on social media. Standalone series websites can be set up and used to further promote your brand and offer product, services and further sales promotions etc. All content produced and filmed is the clients to be reused at their discretion.