Build a more effective mail campaign

Provided by Royal Mail MarketReach
Use the new marketing planning tool, the Insight Engine from Royal Mail MarketReach to help you build an effective mail campaign

Tell us about the Opportunity / What is it?

In the current media climate, mail is increasingly becoming a highly effective medium. In fact, adding mail to the marketing mix is proven to boost ROI by 12%. To facilitate the most effective mail campaigns for advertisers and their agencies Royal Mail MarketReach has developed a brand new tool called the Insight Engine. The Insight Engine enables you to segment audience data by life stage or demographic using a wealth of data, and then explains how they respond to different types of mail. The results are all ready to download completely free of charge.

What is the Marketing Objective?

Gain an insight into how your target audience interacts with mail for you to build a more effective mail campaign.

How does it work?

Step 1: Choose your target audience either by Life Stage or Demographic. Knowing even a few facts about your audience can help make sure the mail you create is relevant to your customers. So choose all the categories that best match your target audience. Step 2: Choose your mail type for example, mail about products/services or mail about discounts/offers. Different types of mail interest different audiences in distinct ways. Select the type that best suits your marketing needs. Step 3: Enter your details to access valuable insights into your audience for free.

Who's used it in the past?

Mail has made a vital contribution to the success of all these well-known businesses: Boundary Road Brewary, Smart, Sky, Australian Air Force, HSBC, Lynx, Costa, Nestle, Sport Relief, BT, Virgin Trains, Relish, BT, Women for Women International, IKEA, Scotts of Stow, National Trust, Change 4 Life and many more. Copy and paste this link to find out how it could add value to your business too.

Features / Benefits

Create the kind of campaign that could improve ROI by 12% when mail is added to the mix with the new Mail Toolkit from Royal Mail MarketReach. The Insight Engine is part of this toolkit which is packed with free intelligence, nickable stats and case studies. All fast to find, easy to use and quick to download. Try it for free today via this url:

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAdding mail to the marketing mix can boost ROI by 12%
All adultsBoth
LocationTimingsMarketing ObjectiveOpportunity Type
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