CASE STUDY: Activision Skylanders launch new Swap Force toys

Provided by Turner Media Innovations
Fully integrated sponsorship and webdrive campaign to help launch brand new Swap Force toys and game
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What was the Challenge / Background of the Campaign?

Activision Skylanders came to us in 2013 to help launch their brand new Swap Force toys and game with a fully integrated sponsorship and webdrive campaign.

What was the Campaign Objective?

To launch new toys and game.

What was the Solution?

Sponsorship of Laughternoons on Cartoon Network. TMi created 2 brand new sponsorship idents introducing the new characters, adding to the range of idents produced in 2013. To help build upon the partnership, we refreshed the webdrive campaign, adding brand new characters to the on air and online elements and enhancing the online game further. The campaign launched on the 17th February, the first day of half term, with sponsorship of Laughternoons on Cartoon Network running until the end of June.

What were the Results?

Online Microsite received over 77,000 page views and the popular competition received over 10,000 entries!

What were the Key Learnings of this Campaign?

The campaign was a roaring success with amazing engagement with microsite and game (and a whopping 12,000+ entries!). The product has been a runaway success, with Swap Force becoming THE toy and game that kids want to get their hands on.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMicrosite received over 77,000 page views
0 - 9
10 - 15
Male
Kids HH
ONLINE
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL17 Feb 14 - 17 Mar 14DRIVE TRIALSPONSORSHIP / MEDIA
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