CASE STUDY: ATP Race and Terracotta Tennis

Provided by Hill and Knowlton
Hill and Knowlton worked with The Association of Tennis Professionals to creatively build awareness of the 'ATP Race'
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

What was the Challenge / Background of the Campaign?

The Association of Tennis Professionals (ATP) tasked H&K with raising awareness of the Tennis Masters Cup in Shanghai. The tournament and qualifying process, the ATP Race, was not well known outside the tennis sphere, so creativity was the key! Artists were commissioned to create iconic sculptures of the top eight men's tennis players in the style of Terracotta Warriors; reflecting the players' battle on court. Statues were unveiled one-by-one as the players qualified for the tournament, thereby helping to explain the ATP Race. Find out more...

What was the Campaign Objective?

The objective of the campaign was to build awareness of the ATP Race amongst sport fans, outside of the Tennis sphere.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsA global reach of over 300 million through 550 articles
All adultsBoth
All
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSEXPERIENTIAL
PUBLIC RELATIONS
Many more ideas on GetMeMedia.com   Click here to register and view them!

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners