CASE STUDY: Audi creates energy-saving app for Android devices

Provided by Contagious Communications Ltd.
German auto-efficiency mobile app transfers to worldwide Android smartphones
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What was the Challenge / Background of the Campaign?

To bring attention to the Audi's Start-Stop energy-saving technology by creating something useful for consumers.

What was the Campaign Objective?

Audi wanted to demonstrate its know-how and showcase how the feature works in a way that is accessible to people who might not necessarily be car enthusiasts. By drawing a comparison between battery-power and fuel consumption, Audi is clearly demonstrating its efficiency.

What was the Solution?

Audi created an Android app to help phone owners curb battery wastage, which also showcases the brand's Start-Stop programme which automatically turns off the motor while the car is stationary. The app detects activated applications that sap power despite not being in use. An alert then notifies the phone's owner, who can view and turn off idling apps.

What were the Results?

The Start-Stop app achieved almost 25,000 downloads in its first 14 days of existence.

What were the Key Learnings of this Campaign?

Audi is renowned for retooling motoring with efficient design, and its Start-Stop system is yet another example of the car manufacturer's innovation. While gearheads might already be aware of this feature, the Start-Stop app is smart way for Audi to demonstrate its know-how and showcase how the feature works in a way that is accessible to people who might not necessarily be car enthusiasts. Audi's app helps instil the company's brand value in a day-to-day context by drawing a comparison between battery-power and fuel consumption, it clearly demonstrates its efficiency.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details25,000 downloads in its first 14 days of existence.
35 - 44
45 - 54
55 - 64
Both
AB
ABC1
MOBILE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
INTERNATIONALAll YearBUILD AWARENESSBRAND STRATEGY
BRANDED CONTENT / MOBILE
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