CASE STUDY: Autoglass uses radio to drive business efficiency

Provided by Radiocentre
How spot advertising on radio can work effectively as a stand alone outreach medium.

What was the Challenge / Background of the Campaign?

Autoglass® believed that their key to longer-term business growth was to reduce reliance on insurance partners and have a direct conversation with customers to help deliver 'sales overnight and brand over time'. From their Motorist Panel research, Autoglass® identified that ignorance and apathy were the key barriers to growth - 16.2% of motorists have windscreen damage at any one time but the majority do nothing about it until its too late. Safety was identified as the core emotional motivator - therefore education was the driver behind all communications. Find out more...

What was the Campaign Objective?

To help deliver 'sales overnight and brand over time'.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMotorists
25 - 34
35 - 44
45 - 54
Both
All
ABC1
C2
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All RegionsAll YearEDUCATE CONSUMERS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service