CASE STUDY: Autoglass uses radio to drive business efficiency
Provided by Radiocentre
How spot advertising on radio can work effectively as a stand alone outreach medium.
What was the Challenge / Background of the Campaign?
Autoglass® believed that their key to longer-term business growth was to
reduce reliance on insurance partners and have a direct conversation with
customers to help deliver 'sales overnight and brand over time'. From their Motorist Panel research, Autoglass® identified that ignorance and
apathy were the key barriers to growth - 16.2% of motorists have windscreen
damage at any one time but the majority do nothing about it until its too late.
Safety was identified as the core emotional motivator - therefore education was the driver behind all communications. Find out more...
What was the Campaign Objective?
To help deliver 'sales overnight and brand over time'.