CASE STUDY: Autoglass uses radio to drive business efficiency

Provided by Radiocentre
How spot advertising on radio can work effectively as a stand alone outreach medium.
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What was the Challenge / Background of the Campaign?

Autoglass® believed that their key to longer-term business growth was to reduce reliance on insurance partners and have a direct conversation with customers to help deliver 'sales overnight and brand over time'. From their Motorist Panel research, Autoglass® identified that ignorance and apathy were the key barriers to growth - 16.2% of motorists have windscreen damage at any one time but the majority do nothing about it until its too late. Safety was identified as the core emotional motivator - therefore education was the driver behind all communications. Find out more...

What was the Campaign Objective?

To help deliver 'sales overnight and brand over time'.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsMotorists
25 - 34
35 - 44
45 - 54
Both
All
ABC1
C2
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All RegionsAll YearEDUCATE CONSUMERS
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