CASE STUDY: Award Winning Tracklements Campaign from Toucan
Provided by Toucan
Toucan created a campaign which was in keeping with Tracklements quintessentially British brand values.
What was the Challenge / Background of the Campaign?
This was Tracklements first ever promotional activity. The objectives were to increase sales and strong standout on shelf.
What was the Campaign Objective?
The main objectives of the campaign were to increase sales, create strong standout on shelf and encourage trial through a uniquely positioned campaign for Tracklements first ever promotional activity.
What was the Solution?
Toucan created a campaign which was in keeping with Tracklements quintessentially British brand values. The tracklements £10,000 tombola, complete with raffle ticket style labels on the jars, offered over 200 prizes to be won. Entry was via the campaign microsite, featuring a spinning tombola and sound effects from a traditional British fete.
What were the Results?
The results for the campaign were fantastic, Sales of Tracklements in Waitrose rose by 17% YoY and 64% of new sales were from consumers that were new for the brand.
What were the Key Learnings of this Campaign?
The campaign was brilliant, the campaign met all of the set objectives of great shelf standout whilst complementing the brand's visual equities perfectly.