CASE STUDY: Brand activation campaigns for Pepsico

Provided by Initials Marketing
See how Initials Marketing have activated shopper marketing and experiential campaigns for all areas of the Pepsico business

What was the Challenge / Background of the Campaign?

We work across all areas of the PepsiCo business, including Brand Activation, Shopper Marketing and Experiential Marketing, both in the UK and globally. We've worked on both the juices and snacks sides of the business since 2006 with a portfolio of brands including Tropicana, Copella, Naked Juice, Doritos, Red Sky, Snack A Jacks, Sunbites, Quaker Oats, Market Deli and Walkers. Internationally we have created campaigns for Lays and Cheetos and developed a global internal comms diversity and inclusion programme. Find out more...

What was the Campaign Objective?

Each brand has had various objectives for their campaigns, click to download attachment to read more.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsReach dependent on campaign, please contact for details
All adultsBoth
All
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, INTERNATIONALAll YearINCREASE SALESEXPERIENTIAL
SHOPPER MKTG
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