CASE STUDY: 'Bringing it all Together' for Rio Tinto

Provided by Hill and Knowlton
Hill & Knowlton successfully executed a global PR campaign amongst Rio Tinto employees to educate them about their new branding

What was the Challenge / Background of the Campaign?

After the merger with the Alcan business, Rio Tinto engaged H&K to launch a new global brand internally to 60,000 employees across Europe, Asia, North America, South America and Africa. A phased approach allowed us to take into account cultural differences across a diverse set of regions. We delivered 'Brand Champion Workshops' to create internal ambassadors to spread the word about the new brand. We are now busy creating the collateral to support the brand, from online workshops, to storytelling frameworks, to tone of voice manuals to support the Brand Champions. Find out more...

What was the Campaign Objective?

The objective of the campaign was to educate Rio Tinto employees of the new global branding and what this would mean for them.

printer friendly version
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsRio Tinto employees: predominantly males aged 18-55
16 - 24
25 - 34
35 - 44
45 - 54
Male
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearEDUCATE CONSUMERSPUBLIC RELATIONS
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service