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CASE STUDY: Capital FM raise awareness of climate change

Provided by Radiocentre
Capital FM mobilise people to be green with a unique radio experiment - Lights out London

What was the Challenge / Background of the Campaign?

In the context of growing environmental awareness, 95.8 Capital FM wanted to show the world that London was committed to tackling climate change. The aim was to encourage as many individuals, businesses, schools and organisations to save energy simply by flicking a light switch. Lights Out London brought the concept to life then galvanised Londoners to play their part by making the simplest of changes. The concept was simple - a campaign to encourage listeners to switch off all their non-essential lights for 1 hour on the longest day of the year when they needed them least. Find out more...

What was the Campaign Objective?

To build awareness of climate change and achieve a response from listeners by turning out lights on 21st June at 9pm.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsCapital FM listeners.
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
RADIO
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearDIRECT RESPONSEPUBLIC RELATIONS
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