In the context of growing environmental awareness, 95.8 Capital FM wanted to show the world that London was committed to tackling climate change. The aim was to encourage as many individuals, businesses, schools and organisations to save energy simply by flicking a light switch. Lights Out London brought the concept to life then galvanised Londoners to play their part by making the simplest of changes. The concept was simple - a campaign to encourage listeners to switch off all their non-essential lights for 1 hour on the longest day of the year when they needed them least.
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