British fashion label CC (formerly known as Country Casuals) announced the actress Jane Seymour as the new celebrity face of the brand. During August 2008, Hello! carried an interview with Jane, which included exclusive photos of her modelling the CC range.

Promote recognition of the brand - Increase footfall into stores and enhance sales of the new range - Drive traffic to the website.

TGI research (April 2008 - March 2009) showed that Hello!'s female readers spent £730 million on clothes in the last year and that Hello! reaches over 500,000 women who agree they spend a lot on clothes. To reach this customer base, the campaign included two separate elements: Promoting editorial coverage within their flagship store. This involved displaying copies of the magazine in store and attaching swing tags with "As seen in Hello!" to all items worn by Jane Seymour in the magazine feature. Offering magazine readers an exclusive 20% discount on the clothes.

Sales of all items featured in the magazine increased dramatically. One dress in particular had an uplift of 300% in the first week the magazine was on sale, and an increase of 1675% in the second week. CC also witnessed a noticeable increase in website traffic and in the use of concessions. Using the 20 per cent discount, CC processed a total of 579 transactions in a two-week period where 1,243 items were purchsed.

"The endorsement of Hello! magazine proved to be a great success with our customers. All of the items featured in the exclusive Jane Seymour/CC fashion spread that were available to buy had a significant increase in sales and have continued to rise since." Cassandra Robinson-Brown, PR Manager, Austin Reed Group