CASE STUDY: Charity Achieves High Impact with Last Minute Radio

Provided by Bid4Spots UK
Bid4Spots helped this big international charity to get the maximum coverage for their budget in a pre-Christmas campaign
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What was the Challenge / Background of the Campaign?

The charity had a limited radio budget and wanted to achieve national coverage across the UK. All radio stations fitting the brief were invited to bid against each other on the Bid4Spots online auction, bidding down the CPT. The stations offering the best CPTs, and fitting all of the client's criteria, won a portion of the budget. The client won airtime across 14 National, Regional and Local stations and achieved a CPT of £0.78p.

What was the Campaign Objective?

Get the maximum coverage possible across the selected stations as possible, and to drive response online.
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50kABC1 Adults 35+
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
RADIO / NATIONAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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