CASE STUDY: Churchill - Garden Party at the Palace

Provided by Thinkbox
"Churchill, is there a robust way to link TV spots to web response?" "Oh yes..."
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What was the Challenge / Background of the Campaign?

DRTV has become a crowded place due to increased direct and aggregator competition. Creating stand-out and growing volumes of cost-efficient response has become increasingly challenging. This combination of increased competitor activity alongside internal pressures around cost reduction and efficiency meant that Churchill had to focus on targeting and making every pound work harder. Find out more...

What was the Campaign Objective?

Drive greater response through better understanding of web response to TV ads
BudgetReach & FrequencyTarget AudienceMedia Used
£501k +A wide demographic of adult television viewers
All adultsBoth
AB
ABC1
C2
TV
UNUSUAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESS
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