CASE STUDY: 'Citi for Cities', a search for Urban Ingenuity
Provided by Financial Times
A search for the most ingenious ideas transforming cities around the world in the face of tough challenges.
What was the Challenge / Background of the Campaign?
Citi, the financial products and services provider for consumers, corporations, governments and institutions wanted to raise awareness of and grow their 'Citi for Cities' campaign; a commitment to help transform and modernise city infrastructure, support economic development and job creation and enhance cities' liveability. Citi's network and client relationships span major cities around the globe, working with governments, businesses and communities to support ambitions for prosperity and sustainability in a competitive world.
What was the Campaign Objective?
FT Insight: Much of the existing work in 'Citi for Cities' was retrospective and focussed on traditional urban centres. We wanted to shift this focus and look ahead. Equally, ingenuity is different to innovation, it is about doing more with less and can spring up in unusual environments where resources are scarce.
What was the Solution?
The FT led a global search, reaching out across our extensive networks and working with leading business school INSEAD, to find the ingenious ideas that were transforming cities and urban environments.
What were the Results?
The call for entries provoked discussion and launched a prolonged publishing series across multiple channels. Two dedicated magazines detailed the challenges that face cities alongside selected entries. These supplements featured guest contributors including high profile names as Michael Bloomberg and Lord Sebastian Coe. The third and final magazine contained full profiles of each of the winning ideas, accompanied by interviews with the fascinating individuals behind them. All of the content from the year long search was collated in a rich and engaging hub on FT.com.
What were the Key Learnings of this Campaign?
The FT/Citi Ingenuity Awards Final was held in New York, the climax to a year long search with over 150 applicants from over 40 countries across the globe. At a series of events hosted in locations from Sao Paolo to Hong Kong via London and New York, discussions were opened on the key topics of Healthcare, Education, Energy and Infrastructure. Following deliberation by the esteemed judging panel, the events series culminated in a gala dinner where the eventual winner was announced.