Our client was already planning to market the show with TV and outdoor advertising. We helped them promote two "Spectaculars On Ice" during 2007. The tour venues were large arenas (including the 20,000 seater O2 Arena in London). Astus bartered TV and outdoor campaigns for these events and the client paid partly in tickets. As always, the campaign was planned and bought by the agency which ensured the cost and quality of the media was the same as if it were bought for cash. We still work in this way for this client every year on various "spectaculars On Ice" Find out more...

To increase the advertising budget, pre-sell thousands of tickets and create an extra buzz around the events.