CASE STUDY: Directly reaching mums with a new book release

Provided by JazzyMedia
Our unique Parentsource units in nurseries provided the perfect communication solution for new book release, Tree Fu Tom.
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What was the Challenge / Background of the Campaign?

Tree Fu Tom is a familiar TV property for many pre-school children and their parents. The challenge was to raise awareness of the new book series.

What was the Campaign Objective?

The objective was to raise awareness of the new Tree Fu Tom book series amongst pre-school parents and carers.

What was the Solution?

The display of A2 posters in our exclusive Parentsource units prominently located in nurseries nationwide.

What were the Results?

The campaign reached 340,500 parents nationwide during a 2 week period. Nurseries were extremely happy with the campaign as it promoted reading both inside and outside of nursery: "The children got very excited about the poster and the school has now ordered the books from Amazon!" Maryport Community Infant School

What were the Key Learnings of this Campaign?

Our nurseries appreciate receiving high quality information and resources. Which is why we often over deliver in terms of the number of nurseries participating in our campaigns. Alongside terrific feedback from our nurseries, we also received great feedback from our client 'The Parentsource boards were a great way for us to directly reach parents of pre-schoolers in a friendly and uncluttered environment." Jayne Lunnon, Acumen Media Partners.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailscirca 340,500 parents
0 - 9
25 - 34
35 - 44
Female
Main Shopper
Kids HH
OUTDOOR / POSTERS
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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