CASE STUDY: DisneyLife launches at Bluewater
Provided by Blackjack Promotions
Disney, Grand Visual, Talon and Blackjack create a live Disney event in Bluewater shopping centre.
What was the Challenge / Background of the Campaign?
Disney has now entered the subscription-based streaming services market with the launch of DisneyLife, a Netflix-like service that lets families of up to 6 people stream Disney movies, TV shows and even music, audiobooks and e-books online, to their mobile devices, or to TVs via Apple's AirPlay or Google Chromecast.
What was the Campaign Objective?
To support the launch Blackjack teamed up with Disney, digital production specialist Grand Visual, and Out-of-Home media specialists Talon to create a live Disney event in Bluewater shopping centre.
What was the Solution?
Over the two live days in November Disney fans engaged with the new DisneyLife concept via an interactive digital screen, and were given the opportunity to see some of their favourite Disney characters. There were 4 themed events (Toy Story, Frozen, Jungle Book and Mickey Mouse Clubhouse), each event lasted approximately 5-10 minutes, and was repeated 4 or 5 times. Blackjack managed all staffing, production of bespoke Disney themed props (including mechanical vines!) and associated logistics.
What were the Results?
Please contact Blackjack Promotions for further details on the success of this event.
What were the Key Learnings of this Campaign?
Disney were able to create a memorable experience of DisneyLife for families shopping at Bluewater Shopping Centre.