CASE STUDY: Driving email signup and raising diabetic awareness
Provided by International Business Times
Abbott UK joined forces with Adprime to harness the power of our niche ad networks to target those with diabetes.
What was the Challenge / Background of the Campaign?
Abbott Diabetes Care develops products to reduce the discomfort and inconvenience of blood glucose monitoring; introducing systems that are easier to use, require less blood and provide faster results. They have developed a flash glucose monitoring system which means that the days of routine glucose testing with lancets, test strips and blood could be over for those who purchase their revolutionary system.
What was the Campaign Objective?
The campaign objective was two-fold. To drive email sign up for their glucose monitoring technology system and secondly to target a wider diabetic audience to educate them about the 'epidemic' that they believe the UK is suffering from.
What was the Solution?
Adprime Media operates several niche ad networks specialising in specific categories helping advertisers reach the right audiences. We offer only highly visible placements on prominent positions across our platform of quality content sites. This would work effectively for Abbott UK leaving their highly impressible audience with high impact units that both capture and engage. Mobile is also very important for this marketplace as 16.9 million people use mobile to access health information monthly.
What were the Results?
Adprime's advertising solutions include both brand marketing and direct response by leveraging expertise, reach, extensive targeting and optimisation to accomplish marketing objectives - this was vital to the success of this campaign. Our cutting edge technology and dedication to success gave Abbott UK granular targeting which put them as market leaders.
What were the Key Learnings of this Campaign?
This was a niche campaign raising awareness amongst a diabetic audience - it was vital to use a targeted system to locate these people as quickly and effectively as possible. Adprime were able to optimise the campaign by continuously monitoring performance on websites. Impressions were shifted to the highest performing placements and underperforming sites were immediately removed. By only offering highly visible placements on prominent positions we were able to leave an impression on our audience with high impact units that captured and engaged.