CASE STUDY: East Meets West for Qatar Financial Centre
Provided by Hill and Knowlton
Hill and Knowlton created a PR campaign to raise awareness of the Qatar Financial Centre amongst key stakeholders.
What was the Challenge / Background of the Campaign?
The Qatar Financial Centre appointed H&K to drive awareness and an understanding of Qatar as a fast moving market of opportunity. Co-ordinated from the H&K Doha office together with international reach in London, New York and Asia Pacific, H&K has successfully developed a communications strategy to highlight the key differentiators between Qatar and other financial centres in the Middle East. The strategy is being implemented through key media briefing programmes and familiarity tours to educate key stakeholders on Qatar and the benefits the country and the QFC has to offer Find out more...
What was the Campaign Objective?
The objective of the campaign was to educate consumers and build awarenss of the benefits of The Qatar Financial Centre.