CASE STUDY: Educating shoppers about the benefits of Luxottica

Provided by Blackjack Promotions
Blackjack was tasked with staffing Luxottica stands across the UK in order to up-sell Luxottica brands
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What was the Challenge / Background of the Campaign?

Blackjack was responsible for providing staff to up-sell the merchandise of all Luxottica brands across the airports at the WDF, Nuance & Alpha stores, and the sunglass departments of House of Fraser, Debenhams and Harvey Nichols department stores. The Luxottica group is a leader in premium fashion, luxury and sports eyewear including brands such as Ray.Ban, Oakley and K&L.

What was the Campaign Objective?

Staff would be responsible for pushing sales within the stores and also to educate shoppers on the benefits of the Luxottica brands, helping potential consumers choose the right brand for them

What was the Solution?

Staff were responsible for pushing sales within the stores and also to educate shoppers on the benefits of the Luxottica brands and help potential consumers choose the right brand for them. As well as this Blackjack staff were responsible for organizing, cleaning & re-stocking the sunglass slots that Luxottica represented within these retail outlets and liaising with the store staff on any issues/queries that needed to be reported back to HQ

What were the Results?

All stores reported an uplift in sales.

What were the Key Learnings of this Campaign?

Adding staff to the POS means that each consumer is treated as an individual and they feel that they are getting a personal service. The fact our staff are highly trained means they can talk knowledgeably on the products and different ranges and help the consumer decide on what type/style they want and that is right for them.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
All adultsBoth
ABC1
RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDRIVE TRIALEXPERIENTIAL
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