The campaign used tactical sections of the The Independent and a microsite within www.independnet.co.uk/pureemotion to promote and recruit entries from readers, asking them to share their moments of emotion through videos, photos and stories, all in association with Finlandia Vodka. All activity was co-branded and in paper, we used specific sections to attract the target audience - travel, music and sport; incorporating the writings of some of our editorial staff. The campaign ran in The Independent newspaper and on the website and featured branding from Finlandia Vodka. Find out more...

To help raise awareness of Finlandia Vodka.