CASE STUDY: FIT KIT: Creating a brand Fit for every body

Provided by Initials Marketing
Brand engineering, packaging development and launch collateral.

What was the Challenge / Background of the Campaign?

Tasked with turning an innovative product formulation into a unique, compelling and relevant brand, we created FIT KIT - a range of post-exercise body care products'. Carving out a new category altogether, Fit Kit shower gels combine recovering from exercise with showering, as an innovative solution for time-poor consumers. The updated look and proposition marks a move away from its original 100 Bodycare name. The bold new identity is designed to showcase Fit Kit's unique concept and appeal to day-to-day exercisers of both sexes. Find out more...

What was the Campaign Objective?

To launch a new product under the proposition to "Stay life ready" which informed a distinctive packaging design across Shower gels, shampoo and moisturiser and helped amplify the product's active ingredients and tailored benefits.

BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsTargeted at those who lead busy, active lives
16 - 24
25 - 34
35 - 44
45 - 54
Both
ABC1
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBRAND ATTITUDESHOPPER MKTG
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