CASE STUDY: Florette 'Three Lions Salad'

Provided by Toucan
We created an on-pack promotion for Florette salad, capitalising on World-Cup Fever and creating their most successful SKU ever!
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What was the Challenge / Background of the Campaign?

Toucan is an independent Brand Activation and Shopper Marketing agency. We specialise in creating engaging, idea driven campaigns for FMCG clients which will get that all important sale. Florette asked us to capitalise on World Cup Fever and provide a staple food ingredient for football parties and BBQs. The campaign had to support product sales with an added value promotion linking back into the summer eating occasion.

What was the Campaign Objective?

The campaign objectives were to build brand awareness and drive sales.

What was the Solution?

We designed a campaign which supported the sell in of the concept to the FA and retailers. We designed the pack and developed a promotion to win 1 of 5 top-of-the-range Weber BBQs. Consumers simply had to send or email us their football salad recipe ideas.

What were the Results?

This SKU became the most successful Florette product ever. Initial production estimates had to be more than doubled as consumers bought into the concept which also generated some fantastic recipe ideas. The agency's favourite being the Joe-Cole-slaw Salad!

What were the Key Learnings of this Campaign?

After 22 years Toucan is still an independent company. Our clients say they love our agility and flexibility. We have no constraints and complications from a parent group or other affiliations. We believe our people are our biggest asset, our creativity and our culture get us noticed - we're an approachable, friendly family that our clients become part of too. There's no one-size-fits-all mantra at Toucan; we ensure a tailored approach to every brief to get big results, whatever your budget.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsInitial production estimates had to be more than doubled
25 - 34
35 - 44
All adults
Male
Both
ABC1
C2
Main Shopper
RETAIL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearINCREASE SALESSHOPPER MKTG
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