CASE STUDY: Ford Galaxy target families with Classic FM
Provided by Radiocentre
Ford Galaxy target families with compelling content to drive consideration and sales.
What was the Challenge / Background of the Campaign?
Most cars have the same functionality - the same four wheels, engine & steering wheel - so the decision of which car to buy has to be driven by emotional factors. Ford Galaxy's positioning is all about 1st class travel, reflected in the excellent in-car entertainment system. Ford wanted to give consumers a sense of the unique Galaxy travel experience for families. Classic FM produced a series of 20 Hans Christian Anderson stories which ran during key family times. Linking with The Times & The Sunday Times the stories were reviewed made available on The Times & Ford websites Find out more...
What was the Campaign Objective?
To drive perception / consideration of the Ford Galaxy.