CASE STUDY: Franks Hot Sauce sample across London
Provided by Blackjack Promotions
Mass distributional activity to raise awareness of the American Hot Sauce brand, Franks Hot Sauce
What was the Challenge / Background of the Campaign?
Blackjack were tasked with organizing and staffing a mass distribution activity to raise awareness of the American Hot Sauce brand, Franks Hot Sauce. The activity ran along side radio advertisement. Blackjack supplied teams of staff to cover 63 stations over the course of a week. Shift times covered both peak morning and afternoon rush hours. Staff were in branded uniforms distributing free samples, information leaflets as well as money off vouchers, while vocally communicating their purpose to commuters
What was the Campaign Objective?
To raise awareness of the brand and to drive people to store courtesy of the money off voucher given to them
What was the Solution?
Blackjack staff were positioned near station entrances and escalators throughout the week, distributing the money off vouchers and free sample packs to commuters
What were the Results?
280,000 samples and information leaflets were distributed throughout the week
What were the Key Learnings of this Campaign?
Commuters do like to be given a free sample and do like to hear about new products or re-launch of an existing product. Handing out redemption vouchers really works well as people do always like to be getting a discount.