CASE STUDY: Gü sampling activity targeting Virgin passengers

Provided by Blackjack Promotions
Blackjack worked with Gü to distribute samples of Gü Passion Fruit Mousse Puds at Gatwick Airport in the South Terminal.
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What was the Challenge / Background of the Campaign?

The aim of the campaign was to distribute chilled samples of Gü Puds to the right target audience and demographics such as Virgin passengers, ABC1 and business passengers.

What was the Campaign Objective?

The aim was also to communicate the association between Gü Puds and Virgin Atlantic thereby, the stand was positioned in the Virgin check-in area to be in close proximity to our target audience and to drive the association of Gü being the official dessert provider for Virgin Atlantic.

What was the Solution?

Blackjack managed all the staffing, stand build, site and logistics. We provided 2 experienced branded ambassadors to work alongside a member of the Gü team. All Blackjack staff had Gatwick airside passes ensuring full familiarity with the airport, they also wore a branded Gü apron for additional stand out!

What were the Results?

6,600 samples were distributed and over 50% of people each day stopped to hear further information. "What a nice treat; I love Gü Puds and this is a great way to start my holiday!" "I wish I was flying Virgin now!" "Can I take one for my friends to try too?"
BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k6,600 samples were distributed
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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