CASE STUDY: Givenchy finds glamour at the Oscars

Provided by Thinkbox
Givenchy teams up with Sky to associate its brand with the glamour of the Oscars, sales up 30% in one year.
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What was the Challenge / Background of the Campaign?

Givenchy wanted to raise awareness among its core target audience of ABC1 25-54 females and encourage them to purchase. In a crowded market for perfumes it wanted to get its message on multiple platforms. The brand identified the Oscars as the epitome of glamour and created an association with the biggest night of the year for the movie business. The partnership ran for three years. Find out more...

What was the Campaign Objective?

Build spontaneous awareness of Very Irrestistable Givenchy and Ange Au Demon.
BudgetReach & FrequencyTarget AudienceMedia Used
£251k to £500kABC1 25-44 Females
25 - 34
35 - 44
Female
ABC1
C2
Main Shopper
TV
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBRAND ATTITUDESPONSORSHIP / MEDIA
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