CASE STUDY: Google Engage with Media Leaders at AdWeek
Provided by Wonder
WONDER created an engaging space at this showcase event where the highly targeted audience could interact with the Google brand.
What was the Challenge / Background of the Campaign?
Ad Week Europe brings together the best and brightest names in Marketing and Communications. Over the course of 6 days, 7000+ creative visionaries and leaders hang out to share their wisdom and success.
Google wanted to create a place for guests to relax and take some time out from the rest of the hustle and bustle of the event. Playful yet still helpful and useful - reflecting the brand values.
What was the Campaign Objective?
WONDER's brief was create the 'Google Lounge'; an immersive and uplifting networking space where guests could rest and recharge whilst experiencing a range of products.
What was the Solution?
The Google Lounge combined creative form and function. It made an impact but also provided a welcomed space where delegates could chill, network, catch up on work and experience Google products and culture.
What were the Results?
The lounge was a well used throughout the week and bought together influencers from across the Marketing and Communications industry. Visitors enjoyed the opportunity to try out Google products in a relaxed and informal way and without the hard sell.
Key features included a device bar and demo area plus charger points for phones, tablets and devices. And an interactive wall featuring a timeline showing 90 years of advertising history.
What were the Key Learnings of this Campaign?
WONDER particularly enjoyed designing for this space within BAFTA 195. It was a new, blank-canvas venue with an industrial feel, and a place they hadn't worked in before.