CASE STUDY: Google Engage with Media Leaders at AdWeek

Provided by Wonder
WONDER created an engaging space at this showcase event where the highly targeted audience could interact with the Google brand.
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What was the Challenge / Background of the Campaign?

Ad Week Europe brings together the best and brightest names in Marketing and Communications. Over the course of 6 days, 7000+ creative visionaries and leaders hang out to share their wisdom and success. Google wanted to create a place for guests to relax and take some time out from the rest of the hustle and bustle of the event. Playful yet still helpful and useful - reflecting the brand values.

What was the Campaign Objective?

WONDER's brief was create the 'Google Lounge'; an immersive and uplifting networking space where guests could rest and recharge whilst experiencing a range of products.

What was the Solution?

The Google Lounge combined creative form and function. It made an impact but also provided a welcomed space where delegates could chill, network, catch up on work and experience Google products and culture.

What were the Results?

The lounge was a well used throughout the week and bought together influencers from across the Marketing and Communications industry. Visitors enjoyed the opportunity to try out Google products in a relaxed and informal way and without the hard sell. Key features included a device bar and demo area plus charger points for phones, tablets and devices. And an interactive wall featuring a timeline showing 90 years of advertising history.

What were the Key Learnings of this Campaign?

WONDER particularly enjoyed designing for this space within BAFTA 195. It was a new, blank-canvas venue with an industrial feel, and a place they hadn't worked in before.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details7000+ creative visionaries and leaders
All adultsBoth
AB
ABC1
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
LondonAll YearBRAND ATTITUDEEVENTS
EXPERIENTIAL
SPONSORSHIP / MEDIA
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