CASE STUDY: Gravity Force Launch Programme
Provided by Gasp
Gravity Force is England's very first ultimate trampoline park. That means 27,000 square foot of interconnected trampolines!
What was the Challenge / Background of the Campaign?
With construction of the park nearing completion, Gravity Force needed a marketing strategy that would allow it to launch with a bang, and get the punters flooding in from day one.
What was the Campaign Objective?
This campaign would all have to be achieved with a modest budget and work alongside an existing marketing team of web designers and media buyers.
What was the Solution?
We blended good old-fashioned media relations with a heavy focus on social media. We devised a 'Gold Wings' competition to drive awareness and engagement. 'Gold Wings' was promoted to all local schools. It operated solely through Facebook. People were invited to comment 'Gold Wings' on an image, for a chance to attend the Gravity Force launch party. Daily winners were chosen in the two weeks prior to the park's launch night. Alongside the use of social media, we pursued a rigorous PR campaign. A 'teaser' press release was used to generate press interest.
What were the Results?
The Gold Wings competition had a cracking 711 entries, with 1,200 post engagements. Giving the competition a reach of 25,800 people. As if that wasn't enough, the Facebook advertising gained 3,682 page actions, giving Gravity Force a whopping total reach of 43,739 people. In fact as a result of our efforts, Gravity Force are 400% over their targets for both footfall and sales. The PR campaign garnered the following results; TV coverage with BBC London, ITV Meridian and CBBC Newsround, Radio coverage on BBC Radio Two, interviews with BBC Radio Surrey to name a few.