CASE STUDY: Halifax use radio to connect with young audiences

Provided by Radiocentre
How radio helped Halifax drive positive brand perceptions and exceed sales targets
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

What was the Challenge / Background of the Campaign?

With the student current account market dominated by the 'big four' banks the challenge for Halifax is to engage and educate a young audience about the long-term benefits of banking with them compared to the short-term incentive deals being offered elsewhere. Radio was identified as the ideal medium to engage younger consumers in the Halifax proposition. 'Student Fortunes', a first-of-its-kind cross-network promotion, ran across all Kiss and Galaxy stations to coincide with the publication of A-level results. Find out more...

What was the Campaign Objective?

To engage with sixth formers about successful financial management just before they start university.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsStudents
16 - 24Both
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
All RegionsAll YearENGAGEMENT
Many more ideas on   Click here to register and view them!

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners