CASE STUDY: Halifax use radio to connect with young audiences
Provided by Radiocentre
How radio helped Halifax drive positive brand perceptions and exceed sales targets
What was the Challenge / Background of the Campaign?
With the student current account market dominated by the 'big four' banks the challenge for Halifax is to engage and educate a young audience about the long-term benefits of banking with them compared to the short-term incentive deals being offered elsewhere. Radio was identified as the ideal medium to engage younger consumers in the Halifax proposition. 'Student Fortunes', a first-of-its-kind cross-network promotion, ran across all Kiss and Galaxy stations to coincide with the publication of A-level results. Find out more...
What was the Campaign Objective?
To engage with sixth formers about successful financial management just before they start university.