CASE STUDY: 'Happy New Year' with Tiger Beer
Provided by Toucan
Toucan created an exciting on-pack promotion for Tiger Beer, driving sales and giving insight into Oriental culture.
What was the Challenge / Background of the Campaign?
Toucan is an independent Brand Activation and Shopper Marketing agency. We specialise in creating engaging, idea driven campaigns for FMCG clients which will get that all important sale. Tiger Beer asked us to create a campaign which included consumer and trade promotions to highlight the traditional customs of Chinese New Year.
What was the Campaign Objective?
The objective of the campaign was to raise awareness and increase penetration.
What was the Solution?
We came up with a campaign which offered the chance to win a Chinese banquet with every multi-pack purchase of Tiger Beer. All packs also carried a voucher for £5 off orders on a nationwide Chinese food website. A concurrent promotion ran in 300 bars throughout the UK offering consumers the chance to win £100 towards their New Year celebrations.
What were the Results?
Please contact for details.
What were the Key Learnings of this Campaign?
"Toucan's complete understanding of the brand's positioning, coupled with their in-depth appreciation of Oriental culture, proved them to be an excellent choice of agency to manage Tiger's New Year promotion." Brand Manager, Tiger Beer UK.