CASE STUDY: Harvey's boost sales with digital coupon service

Provided by Internet Advertising Bureau
Harvey's boost sales in non sale periods by offering an exclusive discount via a digital coupon service broadcast.
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What was the Challenge / Background of the Campaign?

Harvey's wanted to help boost sales in non sale periods by offering an exclusive discount. World's first digital coupon service broadcast on terrestrial television. Simple text in mechanic from TV advertisement for a 15% discount in Harveys furniture stores. Harvey's wanted to help boost sales in non sale periods by offering an exclusive discount. World's first digital coupon service broadcast on terrestrial television. Simple text in mechanic from TV advertisement for a 15% discount in Harvey's furniture stores. Find out more...

What was the Campaign Objective?

To boost sales in non sales periods. Average redemption rate 30% generating 20 times return on Investment. Proven to be 10 times more successful than email control campaigns. Technical integration completed and deployed to all tills in under two weeks. Campaigns used to lift trading troughs and so successful it is licensed annually so Harvey's can activate at will.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsAverage redemption rate of 30%
25 - 34
35 - 44
Female
ABC1
C2
Main Shopper
MOBILE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearDIRECT RESPONSESALES PROMOTION
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