CASE STUDY: helloU - putting Sudocrem into students' bedrooms
Provided by helloU
Sudocrem increased their fresher customer base by 400% at their target universities with placement in student bedrooms
What was the Challenge / Background of the Campaign?
Sudocrem, a brand well known for their baby nappy rash cream, came to helloU when they wanted to raise awareness of the other applications of their creams. They identified the youth market as a key audience to increase this awareness of the versatility of their range.
What was the Campaign Objective?
To raise awareness of the multiple applications for their creams and to drive trail and sales of the multi-purpose skincare range.
What was the Solution?
Sudocrem inserted a sample of their cream into 100,000 student welcome parcels in their bedrooms (adjacent to the shared kitchens) to be part of the first personal care regime of students when moving away from home for the first time.
What were the Results?
The campaign was hugely sucessful for Sudocrem. A post-campaign survey showed that prior to the campaign only 14% of the audience had tried Sudocrem before.Afterwards, helloU increased fresher customer base of Sudocrem by 400% within their target universities.
What were the Key Learnings of this Campaign?
Established brands looking to broaden their appeal or break in to a new market can get a great response by carefully selecting the right opportunity. In the case of Sudocrem sampling at the point of use was key.